Strategie e performance del marketing sensoriale: il caso Apple
Cetrini, Giorgio (A.A. 2014/2015) Strategie e performance del marketing sensoriale: il caso Apple. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 78. [Bachelor's Degree Thesis]
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Abstract/Index
L'esperienza nel marketing. Strategie e performance, le cinque leve del marketing sensoriale. Case study: la brand experience scale in Apple.
References
Bibliografia e sitografia: pp. 73-78.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2014/2015 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Feb 2016 11:14 |
| Last Modified: | 13 Jan 2017 15:26 |
| URI: | https://tesi.luiss.it/id/eprint/15493 |
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