Strategie e performance del marketing sensoriale: il caso Apple

Cetrini, Giorgio (A.A. 2014/2015) Strategie e performance del marketing sensoriale: il caso Apple. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 78. [Bachelor's Degree Thesis]

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L'esperienza nel marketing. Strategie e performance, le cinque leve del marketing sensoriale. Case study: la brand experience scale in Apple.


Bibliografia e sitografia: pp. 73-78.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2014/2015
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 10 Feb 2016 11:14
Last Modified: 13 Jan 2017 15:26


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