On word of mouth Valence: the impact of face-saving mechanisms on online WOM
Meloni, Edoardo (A.A. 2014/2015) On word of mouth Valence: the impact of face-saving mechanisms on online WOM. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 61. [Bachelor's Degree Thesis]
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Abstract/Index
The importance of WOM. Impression management and face theory. The experiment.
References
Bibliografia: pp. 48-55.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Academic Year: | 2014/2015 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Mar 2016 11:17 |
| Last Modified: | 07 Mar 2016 11:17 |
| URI: | https://tesi.luiss.it/id/eprint/15694 |
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