Balancing accessibility and exclusivity in targeting millennials in the luxury industry: the Bulgari, Cartier and Van Cleef & Arpels case
Buscemi, Gaia (A.A. 2014/2015) Balancing accessibility and exclusivity in targeting millennials in the luxury industry: the Bulgari, Cartier and Van Cleef & Arpels case. Tesi di Laurea in Transforming business through digital innovation, LUISS Guido Carli, relatore Paolo Spagnoletti, pp. 66. [Master's Degree Thesis]
|
PDF (Full text)
Download (1MB) | Preview |
|
|
PDF (Sintesi)
Download (139kB) | Preview |
Abstract/Index
Literature review: the luxury industry. Case studies: the Jewelry Market. Outcomes interpretation.
References
Bibliografia: pp. 63-66.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Transforming business through digital innovation |
| Thesis Supervisor: | Spagnoletti, Paolo |
| Thesis Co-Supervisor: | Di Ciommo, Francesco |
| Academic Year: | 2014/2015 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 04 May 2016 13:33 |
| Last Modified: | 04 May 2016 13:33 |
| URI: | https://tesi.luiss.it/id/eprint/16135 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
