E-commerce: a study upon the connection between brands nature and shopping drivers relevance in on-line purchasing decisions
Occhipinti, Andrea (A.A. 2014/2015) E-commerce: a study upon the connection between brands nature and shopping drivers relevance in on-line purchasing decisions. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 127. [Master's Degree Thesis]
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Abstract/Index
The last 60' years of marketing. The digital ecosystem. E-commerce drivers: on-line shopping behavior influences theoretical background.
References
Bibliografia: pp. 98-105. Sitografia: pp. 106-108.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Trade and retail marketing |
| Thesis Supervisor: | Pitardi, Valentina |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2014/2015 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 04 Jul 2016 13:33 |
| Last Modified: | 04 Jul 2016 13:33 |
| URI: | https://tesi.luiss.it/id/eprint/16511 |
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