Conglomerate mergers in the luxury industry and their impact on a brand's image
Trinh, Bao Ngoc (A.A. 2014/2015) Conglomerate mergers in the luxury industry and their impact on a brand's image. Tesi di Laurea in Global economic challenges, LUISS Guido Carli, relatore Gianfranco Di Vaio, pp. 118. [Master's Degree Thesis]
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Abstract/Index
Literature review. Theoretical framework. Methodology. Case studies. Results. Discussion.
References
Bibliografia: pp. 99-112.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Global economic challenges |
| Thesis Supervisor: | Di Vaio, Gianfranco |
| Thesis Co-Supervisor: | Brunetta, Federica |
| Academic Year: | 2014/2015 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Jul 2016 09:50 |
| Last Modified: | 13 Jul 2016 09:50 |
| URI: | https://tesi.luiss.it/id/eprint/16683 |
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