Conglomerate mergers in the luxury industry and their impact on a brand's image

Trinh, Bao Ngoc (A.A. 2014/2015) Conglomerate mergers in the luxury industry and their impact on a brand's image. Tesi di Laurea in Global economic challenges, LUISS Guido Carli, relatore Gianfranco Di Vaio, pp. 118. [Master's Degree Thesis]

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Abstract/Index

Literature review. Theoretical framework. Methodology. Case studies. Results. Discussion.

References

Bibliografia: pp. 99-112.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Global economic challenges
Thesis Supervisor: Di Vaio, Gianfranco
Thesis Co-Supervisor: Brunetta, Federica
Academic Year: 2014/2015
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 13 Jul 2016 09:50
Last Modified: 13 Jul 2016 09:50
URI: https://tesi.luiss.it/id/eprint/16683

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