The new mantra of the digital age: the art of clienteling through an omnichannel strategy
Bellini, Alessia (A.A. 2014/2015) The new mantra of the digital age: the art of clienteling through an omnichannel strategy. Tesi di Laurea in Fashion management, LUISS Guido Carli, relatore Carlo Fei, pp. 58. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The digital revolution. The art of customer engagement. Bricks and mortar as the foundation of retail success. Apple business case.
References
Bibliografia: pp. 58-62.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Fashion management |
| Thesis Supervisor: | Fei, Carlo |
| Thesis Co-Supervisor: | Pitardi, Valentina |
| Academic Year: | 2014/2015 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Jul 2016 14:50 |
| Last Modified: | 13 Jul 2016 14:50 |
| URI: | https://tesi.luiss.it/id/eprint/16698 |
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