The new mantra of the digital age: the art of clienteling through an omnichannel strategy

Bellini, Alessia (A.A. 2014/2015) The new mantra of the digital age: the art of clienteling through an omnichannel strategy. Tesi di Laurea in Fashion management, LUISS Guido Carli, relatore Carlo Fei, pp. 58. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The digital revolution. The art of customer engagement. Bricks and mortar as the foundation of retail success. Apple business case.

References

Bibliografia: pp. 58-62.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Fashion management
Thesis Supervisor: Fei, Carlo
Thesis Co-Supervisor: Pitardi, Valentina
Academic Year: 2014/2015
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 13 Jul 2016 14:50
Last Modified: 13 Jul 2016 14:50
URI: https://tesi.luiss.it/id/eprint/16698

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