The ropo effect in the personal luxury goods market: behavior analysis of the young affluent consumer
Romoli Venturi, Virginia (A.A. 2015/2016) The ropo effect in the personal luxury goods market: behavior analysis of the young affluent consumer. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 75. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. The luxury market's digital challenge. Reaching the new luxury consumer: young affluents. The omnichannel luxury consumer jorney: the ropo effect. Empirical research. Research objectives. Research methodology. Data analysis and comparisons.
References
Bibliografia: pp. 64-69.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2015/2016 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 27 Oct 2016 10:51 |
| Last Modified: | 27 Oct 2016 10:51 |
| URI: | https://tesi.luiss.it/id/eprint/17131 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
