Need for touch vs e-commerce channel
Anselmi, Luca (A.A. 2015/2016) Need for touch vs e-commerce channel. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 65. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The need for touch. E-commerce. Touch as a useful tool in retailing. Case analysis: Abercrombie & Fitch.
References
Bibliografia: pp. 52-56.
Thesis Type: | Master's Degree Thesis |
---|---|
Institution: | LUISS Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
Chair: | Trade and retail marketing |
Thesis Supervisor: | Pitardi, Valentina |
Thesis Co-Supervisor: | Marcati, Alberto |
Academic Year: | 2015/2016 |
Session: | Summer |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 02 Nov 2016 14:13 |
Last Modified: | 02 Nov 2016 14:13 |
URI: | https://tesi.luiss.it/id/eprint/17157 |
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