Need for touch vs e-commerce channel

Anselmi, Luca (A.A. 2015/2016) Need for touch vs e-commerce channel. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 65. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


The need for touch. E-commerce. Touch as a useful tool in retailing. Case analysis: Abercrombie & Fitch.


Bibliografia: pp. 52-56.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Trade and retail marketing
Thesis Supervisor: Pitardi, Valentina
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2015/2016
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 02 Nov 2016 14:13
Last Modified: 02 Nov 2016 14:13


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