The evolution of customer experience in high-end fashion: how to exceed customers' expectations in the era of digital revolutions
Lattanzio, Antonella (A.A. 2015/2016) The evolution of customer experience in high-end fashion: how to exceed customers' expectations in the era of digital revolutions. Tesi di Laurea in Fashion management, LUISS Guido Carli, relatore Carlo Fei, pp. 150. [Master's Degree Thesis]
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Abstract/Index
Key elements to leverage on in high-end fashion brand management to deliver clients a better customer experience. Changes in consumers' habits and journey and brands' initiatives to keep in step with them. Understanding the current customer experience. The future of customer experience.
References
Bibliografia: pp. 120-122. Sitografia: pp. 123-124.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Fashion management |
| Thesis Supervisor: | Fei, Carlo |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2015/2016 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Nov 2016 15:36 |
| Last Modified: | 03 Nov 2016 15:36 |
| URI: | https://tesi.luiss.it/id/eprint/17180 |
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