The evolution of customer experience in high-end fashion: how to exceed customers' expectations in the era of digital revolutions

Lattanzio, Antonella (A.A. 2015/2016) The evolution of customer experience in high-end fashion: how to exceed customers' expectations in the era of digital revolutions. Tesi di Laurea in Fashion management, LUISS Guido Carli, relatore Carlo Fei, pp. 150. [Master's Degree Thesis]

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Abstract/Index

Key elements to leverage on in high-end fashion brand management to deliver clients a better customer experience. Changes in consumers' habits and journey and brands' initiatives to keep in step with them. Understanding the current customer experience. The future of customer experience.

References

Bibliografia: pp. 120-122. Sitografia: pp. 123-124.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Fashion management
Thesis Supervisor: Fei, Carlo
Thesis Co-Supervisor: Festa, Alberto
Academic Year: 2015/2016
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 03 Nov 2016 15:36
Last Modified: 03 Nov 2016 15:36
URI: https://tesi.luiss.it/id/eprint/17180

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