The undervalued strategic role of cannibalization in hypercompetitive markets: the case of Apple Inc.
Moscato, Flaminia (A.A. 2015/2016) The undervalued strategic role of cannibalization in hypercompetitive markets: the case of Apple Inc. Tesi di Laurea in Organizing innovation, LUISS Guido Carli, relatore Richard Tee, pp. 125. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review: from innovation to cannibalization. Methodology: case selection, data, and measurement of cannibalization. Results: cannibalization evidences, competition, and unrelenting innovation. Discussion and conclusion: willingness to cannibalize, hypercompetition and future.
References
Bibliografia: pp. 100-108.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Organizing innovation |
| Thesis Supervisor: | Tee, Richard |
| Thesis Co-Supervisor: | Prencipe, Andrea |
| Academic Year: | 2015/2016 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Nov 2016 10:33 |
| Last Modified: | 14 Nov 2016 10:33 |
| URI: | https://tesi.luiss.it/id/eprint/17207 |
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