Word of mouth e viral marketing: come la controversia influenza elementi e meccaniche di passaparola
Conti, Jacopo Maria (A.A. 2015/2016) Word of mouth e viral marketing: come la controversia influenza elementi e meccaniche di passaparola. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 92. [Bachelor's Degree Thesis]
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Abstract/Index
Unconventional marketing e WOM: una panoramica. STEPPS: i sei ‘passi’ della viralità. Controvesial marketing: successo o eccesso? Analisi di un fenomeno: “Deadpool”.
References
Bibliografia: pp. 87-91. Sitografia: p. 92.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Academic Year: | 2015/2016 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Nov 2016 09:19 |
| Last Modified: | 25 Nov 2016 09:19 |
| URI: | https://tesi.luiss.it/id/eprint/17339 |
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