Bad reputation, customer attrition and marketing of the future: can the management of a company save it from a scandal?
Nicolai, Franco Gabriele (A.A. 2015/2016) Bad reputation, customer attrition and marketing of the future: can the management of a company save it from a scandal? Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 103. [Bachelor's Degree Thesis]
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Abstract/Index
The global theory behind crisis management. Beyond theory into practise: all the cases & the reasons behind the customer attrition and the ethical scandal. Classic and disruptive strategies: how the companies fix their scandals.
References
Bibliografia: pp. 93-103.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Academic Year: | 2015/2016 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Nov 2016 10:39 |
| Last Modified: | 25 Nov 2016 10:39 |
| URI: | https://tesi.luiss.it/id/eprint/17344 |
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