How to succeed in the affordable luxury business: the Coach case
Gualtieri, Pier Paolo (A.A. 2015/2016) How to succeed in the affordable luxury business: the Coach case. Tesi di Laurea in Economia e gestione delle imprese, LUISS Guido Carli, relatore Matteo Giuliano Caroli, pp. 60. [Bachelor's Degree Thesis]
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Abstract/Index
Branding strategy in luxury markets. The affordable luxury market business. The Coach case.
References
Bibliografia: pp. 56-59.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Economia e gestione delle imprese |
| Thesis Supervisor: | Caroli, Matteo Giuliano |
| Academic Year: | 2015/2016 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Nov 2016 09:51 |
| Last Modified: | 29 Nov 2016 09:51 |
| URI: | https://tesi.luiss.it/id/eprint/17361 |
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