Brand love: analisi e risultati

Arcà, Stella (A.A. 2015/2016) Brand love: analisi e risultati. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 45. [Bachelor's Degree Thesis]

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Abstract/Index

Brand love: caratteristiche. Brand community. Integrazione dei modelli. Sondaggio Triumph e Harley Davidson a confronto: analisi e risultati.

References

Bibliografia: pp. 39-41.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2015/2016
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 30 Nov 2016 13:51
Last Modified: 30 Nov 2016 13:51
URI: https://tesi.luiss.it/id/eprint/17391

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