Neuromarketing: lo studio dei processi mentali dietro alle scelte del consumatore
Canciani Graziani, Giulia (A.A. 2015/2016) Neuromarketing: lo studio dei processi mentali dietro alle scelte del consumatore. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Simona Romani, pp. 58. [Bachelor's Degree Thesis]
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Abstract/Index
Il neuromarketing. Gli strumenti del neuromarketing. Applicazioni reali di neuromarketing.
References
Sitografia e bibliografia: pp. 55-58.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Romani, Simona |
| Academic Year: | 2015/2016 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Nov 2016 14:37 |
| Last Modified: | 30 Nov 2016 14:37 |
| URI: | https://tesi.luiss.it/id/eprint/17393 |
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