Global branding: storie, valori ed emozioni
Valentini, Eleonora (A.A. 2015/2016) Global branding: storie, valori ed emozioni. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 52. [Bachelor's Degree Thesis]
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Abstract/Index
Dimensione culturale da marchio a brand. Consumare valori e racconti. Studio dei casi.
References
Bibliografia: p. 50. Sitografia: pp. 51-52.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Costabile, Michele |
| Academic Year: | 2015/2016 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Dec 2016 11:41 |
| Last Modified: | 05 Dec 2016 11:41 |
| URI: | https://tesi.luiss.it/id/eprint/17423 |
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