La brand architecture nel mondo sportivo

De Ponte, Andrea (A.A. 2015/2016) La brand architecture nel mondo sportivo. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 92. [Bachelor's Degree Thesis]

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La brand architecture. Personal branding e team branding a confronto nell’ambito sportivo. Case study Mohamed Salah e brand Fiorentina e Roma.


Bibliografia: pp. 90-92.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Marketing
Thesis Supervisor: Costabile, Michele
Academic Year: 2015/2016
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 05 Dec 2016 14:15
Last Modified: 05 Dec 2016 14:15


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