Exploring the impact of social media on the behaviour of online consumers
Ceccarelli, Arianna (A.A. 2015/2016) Exploring the impact of social media on the behaviour of online consumers. Tesi di Laurea in Sociology, LUISS Guido Carli, relatore Lorenzo De Sio, pp. 56. [Bachelor's Degree Thesis]
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Abstract/Index
Social media and companies. The consumer: communication, content creation and purchase intention. Social media as drivers of consumer’s intentions: word of mouth and consumer engagement.
References
Bibliografia: pp. 45-49.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Political Science (L36) |
| Chair: | Sociology |
| Thesis Supervisor: | De Sio, Lorenzo |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Feb 2017 10:50 |
| Last Modified: | 23 Feb 2017 10:50 |
| URI: | https://tesi.luiss.it/id/eprint/17900 |
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