Amore e odio nei confronti del brand
Cosentini, Maria (A.A. 2015/2016) Amore e odio nei confronti del brand. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Simona Romani, pp. 43. [Bachelor's Degree Thesis]
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Abstract/Index
The brand-consumer relationship. Il consumismo. Il brand. Il brand love. Le emozioni di marketing. Le ricerche sul brand love e gli obiettivi di studio. Il brand hate. Il brand hate e le sue cause.
References
Bibliografia e sitografia: pp. 41-43.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Romani, Simona |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Mar 2017 10:32 |
| Last Modified: | 09 Mar 2017 10:32 |
| URI: | https://tesi.luiss.it/id/eprint/18166 |
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