The effects of experiential visual merchandising on store image, shopping intentions and WOM: an experimental study
Gizzi, Caterina (A.A. 2015/2016) The effects of experiential visual merchandising on store image, shopping intentions and WOM: an experimental study. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 107. [Master's Degree Thesis]
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Abstract/Index
The evolution of customer experience and visual merchandising. Visual merchandising and retail experience’s components. The empirical effects of visual merchandising.
References
Bibliografia: pp. 83-91.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Trade and retail marketing |
| Thesis Supervisor: | Pitardi, Valentina |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Mar 2017 15:05 |
| Last Modified: | 16 Mar 2017 15:05 |
| URI: | https://tesi.luiss.it/id/eprint/18372 |
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