Improving the retail experience by using in store high tech tools an explorative analysis
Giri, Marco (A.A. 2015/2016) Improving the retail experience by using in store high tech tools an explorative analysis. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 85. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Evolution of the purchasing experience. Improving the purchasing experience. The explorative study: retailers' point of view and strategy.
References
Bibliografia: pp. 74-75. Sitografia: p. 76.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Trade and retail marketing |
| Thesis Supervisor: | Pitardi, Valentina |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Mar 2017 16:00 |
| Last Modified: | 16 Mar 2017 16:00 |
| URI: | https://tesi.luiss.it/id/eprint/18379 |
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