Il potere economico dei big data nell'e-commerce: il caso Alibaba Group
Moavero, Vittoria (A.A. 2015/2016) Il potere economico dei big data nell'e-commerce: il caso Alibaba Group. Tesi di Laurea in Digital and social media marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 135. [Master's Degree Thesis]
![[img]](http://tesi.luiss.it/style/images/fileicons/application_pdf.png) |
PDF (Full text)
Restricted to Registered users only Download (3MB) | Request a copy |
Abstract/Index
La rivoluzione silenziosa. I beg data e il customer individual profile. Il colosso cinese dell'e-commerce: Alibaba Group.
References
Bibliografia: pp. 106-112.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Digital and social media marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Spagnoletti, Paolo |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Mar 2017 17:06 |
| Last Modified: | 19 Feb 2019 19:27 |
| URI: | https://tesi.luiss.it/id/eprint/18384 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
