How does social media affect luxury fashion brands? An empirical study focused on luxury brand values, perceived social media activities and consumer engagement
Maranelli, Carolina (A.A. 2015/2016) How does social media affect luxury fashion brands? An empirical study focused on luxury brand values, perceived social media activities and consumer engagement. Tesi di Laurea in Organizing innovation, LUISS Guido Carli, relatore Richard Tee, pp. 109. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Introduction to the research. Research problem and key concepts. Literature review. Social media. Research model and hypotheses development.
References
Bibliografia e sitografia: pp. 76-82.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Organizing innovation |
| Thesis Supervisor: | Tee, Richard |
| Thesis Co-Supervisor: | Adiguzel, Feray |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Mar 2017 09:21 |
| Last Modified: | 20 Mar 2017 09:21 |
| URI: | https://tesi.luiss.it/id/eprint/18428 |
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