Il marketing digitale attraverso la domotica e l'internet of things

Perrone, Andrea (A.A. 2015/2016) Il marketing digitale attraverso la domotica e l'internet of things. Tesi di Laurea in Digital and social media marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 144. [Master's Degree Thesis]

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Abstract/Index

Dall'internet of everything all'internet of things. Il social media marketing. Case study: Alfred Smart Home.

References

Bibliografia e sitografia: pp. 111-118.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Digital and social media marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Spagnoletti, Paolo
Academic Year: 2015/2016
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 21 Mar 2017 13:25
Last Modified: 21 Mar 2017 13:25
URI: https://tesi.luiss.it/id/eprint/18487

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