Johnson & Johnson
Barra, Edoardo (A.A. 2015/2016) Johnson & Johnson. Tesi di Laurea in Introduction to business economics, LUISS Guido Carli, relatore Riccardo Tiscini, pp. 38. [Bachelor's Degree Thesis]
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Abstract/Index
Historical overview. Commercial segments of Johnson & Johnson’s operation: consumer/medical device/pharmaceutical. Define vision and mission. How SWOT and 5 Porter’s forces influence a firm’s business plan. Johnson and Johnson’s business model. How Johnson and Johnson sustains its leadership position.
References
Sitografia: p. 37.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Introduction to business economics |
| Thesis Supervisor: | Tiscini, Riccardo |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Mar 2017 08:06 |
| Last Modified: | 24 Mar 2017 08:06 |
| URI: | https://tesi.luiss.it/id/eprint/18542 |
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