The customer experience in the Italian private stadiums: the Juventus Stadium and the Mapei Stadium cases

Signorini, Tommaso (A.A. 2015/2016) The customer experience in the Italian private stadiums: the Juventus Stadium and the Mapei Stadium cases. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 59. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The history and the evolution of the stadiums in Italy. The Mapei Stadium case. The Juventus Stadium. Comparison between the two stadiums' customer experience.

References

Sitografia e bibliografia: pp. 49-53.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2015/2016
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 31 May 2017 12:45
Last Modified: 31 May 2017 12:45
URI: https://tesi.luiss.it/id/eprint/18779

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