Web 2.0 tour operators change route online is the keyword: case study TUI

Baglivi, Stefano (A.A. 2015/2016) Web 2.0 tour operators change route online is the keyword: case study TUI. Tesi di Laurea in Tourism management, LUISS Guido Carli, relatore Matteo Giuliano Caroli, pp. 175. [Master's Degree Thesis]

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Abstract/Index

Choice of topic. Methodology and structure. Consumer behavior, the "tourist". Why the modern tourist prefer internet to classic travel agencies? The tour operators. Organized tourism and the birth of the tour operators. The industry of tourism & the digital revolution 2.0. Web 2.0: an interactive web, social & collabotarive. Case study: TUI.

References

Bibliografia: pp. 151-161. Sitografia: pp. 162-164.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Tourism management
Thesis Supervisor: Caroli, Matteo Giuliano
Thesis Co-Supervisor: Dandi, Roberto
Academic Year: 2015/2016
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 13 Jun 2017 07:19
Last Modified: 13 Jun 2017 07:19
URI: https://tesi.luiss.it/id/eprint/18950

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