Toward the omnichannel experience: how luxury brands can use the language on social networks to influence the purchasing decision process
Colasanti, Consuelo (A.A. 2015/2016) Toward the omnichannel experience: how luxury brands can use the language on social networks to influence the purchasing decision process. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 126. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The omnichannel experience. Towards the customer experience. The online channels. Creating online engagement. Luxury brands in the digital ecosystem and the effects of word of mouth. The elements of luxury brands' inraction with customers. The research.
References
Bibliografia: pp. 95-111.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Trade and retail marketing |
| Thesis Supervisor: | Pitardi, Valentina |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2015/2016 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Jun 2017 10:30 |
| Last Modified: | 15 Jun 2017 10:30 |
| URI: | https://tesi.luiss.it/id/eprint/19007 |
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