Toward the omnichannel experience: how luxury brands can use the language on social networks to influence the purchasing decision process

Colasanti, Consuelo (A.A. 2015/2016) Toward the omnichannel experience: how luxury brands can use the language on social networks to influence the purchasing decision process. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 126. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The omnichannel experience. Towards the customer experience. The online channels. Creating online engagement. Luxury brands in the digital ecosystem and the effects of word of mouth. The elements of luxury brands' inraction with customers. The research.

References

Bibliografia: pp. 95-111.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Trade and retail marketing
Thesis Supervisor: Pitardi, Valentina
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2015/2016
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 15 Jun 2017 10:30
Last Modified: 15 Jun 2017 10:30
URI: https://tesi.luiss.it/id/eprint/19007

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