The Solomon Robert Guggenheim foundation as the pioneer of the internationalization strategy in the museum sector: an analysis of its business strategy through its successes and failures

Borelli, Carlotta (A.A. 2016/2017) The Solomon Robert Guggenheim foundation as the pioneer of the internationalization strategy in the museum sector: an analysis of its business strategy through its successes and failures. Tesi di Laurea in Economia e gestione delle imprese, LUISS Guido Carli, relatore Luca Pirolo, pp. 52. [Bachelor's Degree Thesis]

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Abstract/Index

The museum industry. What is a museum? The Guggemheim case. The Guggenheim as the first worldwide chain of museums: a museum franchising system.

References

Bibliografia: pp. 50-52.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Economia e gestione delle imprese
Thesis Supervisor: Pirolo, Luca
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 27 Sep 2017 12:37
Last Modified: 12 Nov 2018 13:57
URI: https://tesi.luiss.it/id/eprint/19378

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