Sistema di vendita di network marketing
Bruno, Niccolò (A.A. 2016/2017) Sistema di vendita di network marketing. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 48. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Network marketing. Differenze tra il network marketing e i business tradizionali. La sottile linea tra la legalità e l'illegalità: lo schema piramidale e le catene infinite. Interpretazione teorica del fenomeno del network marketing. L'empowerement del cliente. Caso Herbalife. Caso Amway.
References
Bibliografia: pp. 47-48.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Academic Year: | 2016/2017 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Oct 2017 06:52 |
| Last Modified: | 15 Nov 2022 11:22 |
| URI: | https://tesi.luiss.it/id/eprint/19409 |
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