Entry strategies in the fast growing electric vehicle market
Marana, Alessandro (A.A. 2016/2017) Entry strategies in the fast growing electric vehicle market. Tesi di Laurea in International business, LUISS Guido Carli, relatore Alessandro Marino, pp. 153. [Master's Degree Thesis]
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Abstract/Index
Management of technological innovations. The importance of having a clear strategy in product innovation. The EV narket, technologies and investment strategies. The GHG emission problem. Testing the established automakers' electrification commitment and defining entry strategies for different players in the market. Methodology.
References
Bibliografia e sitografia: pp. 123-136.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International business |
| Thesis Supervisor: | Marino, Alessandro |
| Thesis Co-Supervisor: | Dandi, Roberto |
| Academic Year: | 2016/2017 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Oct 2017 07:45 |
| Last Modified: | 11 Oct 2017 07:45 |
| URI: | https://tesi.luiss.it/id/eprint/19536 |
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