Entry strategies in the fast growing electric vehicle market

Marana, Alessandro (A.A. 2016/2017) Entry strategies in the fast growing electric vehicle market. Tesi di Laurea in International business, LUISS Guido Carli, relatore Alessandro Marino, pp. 153. [Master's Degree Thesis]

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Management of technological innovations. The importance of having a clear strategy in product innovation. The EV narket, technologies and investment strategies. The GHG emission problem. Testing the established automakers' electrification commitment and defining entry strategies for different players in the market. Methodology.


Bibliografia e sitografia: pp. 123-136.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: International business
Thesis Supervisor: Marino, Alessandro
Thesis Co-Supervisor: Dandi, Roberto
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 11 Oct 2017 07:45
Last Modified: 11 Oct 2017 07:45
URI: https://tesi.luiss.it/id/eprint/19536


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