Footbal in the digital era: new opportunity for China to become the new soccer superpower?

Chen, Simona (A.A. 2016/2017) Footbal in the digital era: new opportunity for China to become the new soccer superpower? Tesi di Laurea in International business, LUISS Guido Carli, relatore Alessandro Marino, pp. 101. [Master's Degree Thesis]

[img] PDF (Full text)
Restricted to Registered users only

Download (2MB) | Request a copy

Abstract/Index

The global sport industry. The soccer industry. The landscape of China's football industry. Chinese sport industry and its rapid expansion. Chinese investment in European football industry. Young talent cultivation seen as future of Chinese football. Distance coaching: Cagliari knowledge. An answer to a market need: "Cagliari knowledge" platform.

References

Bibliografia e sitografia: pp. 89-93.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International business
Thesis Supervisor: Marino, Alessandro
Thesis Co-Supervisor: Dandi, Roberto
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 11 Oct 2017 08:08
Last Modified: 11 Oct 2017 08:08
URI: https://tesi.luiss.it/id/eprint/19538

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item