Lojalty world and the effects of multi partner programs: custom single sign on and the payback case
Pompei, Alessandro (A.A. 2016/2017) Lojalty world and the effects of multi partner programs: custom single sign on and the payback case. Tesi di Laurea in International business, LUISS Guido Carli, relatore Alessandro Marino, pp. 121. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The loyalty world. Multipartnership loyalty programs the Tesco and Nectar cases. American express club membership rewards case. The Payback case. The future of loyalty programs and cards.
References
Bibliografia: pp. 96-102.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International business |
| Thesis Supervisor: | Marino, Alessandro |
| Thesis Co-Supervisor: | Dandi, Roberto |
| Academic Year: | 2016/2017 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Oct 2017 10:01 |
| Last Modified: | 11 Oct 2017 10:01 |
| URI: | https://tesi.luiss.it/id/eprint/19546 |
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