From birth to Unicorns: product life cycle management of Chinese internet startups

Chen, Xiaoyan (A.A. 2016/2017) From birth to Unicorns: product life cycle management of Chinese internet startups. Tesi di Laurea in Creative industries and business model innovation, LUISS Guido Carli, relatore Francesca Tauriello, pp. 90. [Master's Degree Thesis]

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Abstract/Index

Background and overview. Chinese Unicorn startups and internet products. Internet product life cycle management and product development. Product life cycle management and growth strategies of Chinese Unicorns.

References

Bibliografia: pp. 66-67.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Creative industries and business model innovation
Thesis Supervisor: Tauriello, Francesca
Thesis Co-Supervisor: Leone, Maria Isabella
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 23 Oct 2017 09:04
Last Modified: 23 Oct 2017 09:04
URI: https://tesi.luiss.it/id/eprint/19659

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