The marketing strategy of film distributors: Lucky Red case study
Nardi, Lucia (A.A. 2016/2017) The marketing strategy of film distributors: Lucky Red case study. Tesi di Laurea in Management, LUISS Guido Carli, relatore Francesca Vicentini, pp. 72. [Bachelor's Degree Thesis]
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Abstract/Index
Movie industry. Movie industry: evolution and supply chain. Lucky Red case study. Targeting and positioning strategy. Marketing mix.
References
Bibliografia e sitografia: pp. 69-71.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2016/2017 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 Nov 2017 11:39 |
| Last Modified: | 02 Nov 2017 11:39 |
| URI: | https://tesi.luiss.it/id/eprint/19725 |
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