Limited editions: luxury brands meet the arts
Staibano, Chiara (A.A. 2016/2017) Limited editions: luxury brands meet the arts. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 66. [Bachelor's Degree Thesis]
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Abstract/Index
The management of luxury. Characteristics and challenges of the luxury industry. Limited editions. Risks and benefits. Whitney Biennial x Tiffany & Co. Tiffany & co: its role in the luxury market and its artistic roots. The Whitney Biennal exhibition of contemporary American art. Jeff Koons x Louis Vuitton. The Andy Warhol Foundation x Christian Dior. Consumers' perception.
References
Bibliografia: pp. 64-66.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2016/2017 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 Nov 2017 13:31 |
| Last Modified: | 20 Nov 2017 08:19 |
| URI: | https://tesi.luiss.it/id/eprint/19727 |
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