Limited editions: luxury brands meet the arts

Staibano, Chiara (A.A. 2016/2017) Limited editions: luxury brands meet the arts. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 66. [Bachelor's Degree Thesis]

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The management of luxury. Characteristics and challenges of the luxury industry. Limited editions. Risks and benefits. Whitney Biennial x Tiffany & Co. Tiffany & co: its role in the luxury market and its artistic roots. The Whitney Biennal exhibition of contemporary American art. Jeff Koons x Louis Vuitton. The Andy Warhol Foundation x Christian Dior. Consumers' perception.


Bibliografia: pp. 64-66.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 02 Nov 2017 13:31
Last Modified: 20 Nov 2017 08:19


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