The importance of cross cultural management: IKEA's success and home depot's failure in China

Verardi, Valeria (A.A. 2016/2017) The importance of cross cultural management: IKEA's success and home depot's failure in China. Tesi di Laurea in Management, LUISS Guido Carli, relatore Francesca Vicentini, pp. 71. [Bachelor's Degree Thesis]

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Abstract/Index

Introductive notions of cross-cultural management. Global marketing strategies. The IKEA case. Swedish vs Chinese culture. IKEA in China. The home depot case. U.S. vs Chinese culture. A comparison between IKEA's and home depot's entrance in China. The succrss and the failure.

References

Bibliografia e sitografia: pp. 69-71.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Management
Thesis Supervisor: Vicentini, Francesca
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 02 Nov 2017 13:53
Last Modified: 02 Nov 2017 13:53
URI: https://tesi.luiss.it/id/eprint/19729

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