Brand engagement e social media usage
Virgilio, Fabio (A.A. 2016/2017) Brand engagement e social media usage. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 87. [Bachelor's Degree Thesis]
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Abstract/Index
Brand engagement. Engagement del consumatore per il brand, definizione e caratteristiche. Analisi e risultati di alcuni tra gli studi più recenti sul brand engagement. Brand engagement e social media usage. L'importanza del ruolo del web 2.0 nel marketing. Correzione tra brand engagement e social media usage.
References
Bibliografia: pp. 83-87.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Mar 2018 13:21 |
| Last Modified: | 14 Mar 2018 13:21 |
| URI: | https://tesi.luiss.it/id/eprint/20326 |
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