Dall’advertising all’advertainment nel mercato libero dell’energia
Papa, Fabrizia (A.A. 2007/2008) Dall’advertising all’advertainment nel mercato libero dell’energia. Tesi di Laurea in Communication strategy, LUISS Guido Carli, relatore Gianluca Comin, pp. 92. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
La nuova era del societing. Nuovi trend sociali e di consumo. Dall’advertising all’advertainment: il caso Enel Digital Contest e dintorni.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Communication strategy |
| Thesis Supervisor: | Comin, Gianluca |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2007/2008 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Mar 2011 16:54 |
| Last Modified: | 19 May 2015 22:34 |
| URI: | https://tesi.luiss.it/id/eprint/2064 |
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