Dall’advertising all’advertainment nel mercato libero dell’energia

Papa, Fabrizia (A.A. 2007/2008) Dall’advertising all’advertainment nel mercato libero dell’energia. Tesi di Laurea in Communication strategy, LUISS Guido Carli, relatore Gianluca Comin, pp. 92. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


La nuova era del societing. Nuovi trend sociali e di consumo. Dall’advertising all’advertainment: il caso Enel Digital Contest e dintorni.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair: Communication strategy
Thesis Supervisor: Comin, Gianluca
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2007/2008
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 18 Mar 2011 16:54
Last Modified: 19 May 2015 22:34
URI: https://tesi.luiss.it/id/eprint/2064


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