Fattori culturali e adattamenti dell'offerta: il caso McDonald's

Sementa, Claudia (A.A. 2008/2009) Fattori culturali e adattamenti dell'offerta: il caso McDonald's. Tesi di Laurea in Marketing internazionale, LUISS Guido Carli, relatore Michele Costabile, pp. 54. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

La politica internazionale di prodotto. Il caso McDonald's in India. Il caso McDonald's in Spagna.

References

Bibliografia: p. 54.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration (17)
Chair: Marketing internazionale
Thesis Supervisor: Costabile, Michele
Academic Year: 2008/2009
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 18 Mar 2011 21:57
Last Modified: 19 May 2015 22:34
URI: https://tesi.luiss.it/id/eprint/2072

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