Experiential marketing and communication strategy role in marketing innovation: Ceci’s case
Simeone, Fabiana (A.A. 2016/2017) Experiential marketing and communication strategy role in marketing innovation: Ceci’s case. Tesi di Laurea in Organizing innovation, LUISS Guido Carli, relatore Richard Tee, pp. 107. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Marketing and innovation. Methodology research. Findigs: Cantine Ceci: a case of success. Discussion and conclusion.
References
Bibliografia: pp. 85-94. Sitografia: pp. 95-97.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Organizing innovation |
| Thesis Supervisor: | Tee, Richard |
| Thesis Co-Supervisor: | Gurses, Kerem |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 May 2018 09:59 |
| Last Modified: | 08 May 2018 09:59 |
| URI: | https://tesi.luiss.it/id/eprint/20724 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
